Case Study

Redefining luxury for the modern EV consumer.

The Challenge

探索一个新的豪华景观的司机。

A leading luxury automotive brand sought to thoughtfully position itself as a serious contender in the rapidly changing EV landscape. As the line between premium and economy features has continued to blur for Millennial and Gen Z EV purchasers, it needed to rethink its approach to the core pillars of an upscale experience.

OUR Impact

Go-to-market strategy that speeds ahead of competitors.

Our innovative research informed and optimized strategy across dealer experience, marketing, and product development, helping this auto leader deliver cultural and creative excellence for the next generation of luxury enthusiasts.

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Reimagining a Retail Destination

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