Case Study

Re-energizing a legacy brand for a new generation.

The Challenge

Reimagining relevancy while preserving a brilliant heritage.

Iconic conservationist media brand National Geographic has enjoyed a 100+ year legacy and a passionate fan base. Yet even the most beloved brands need to evolve to stay relevant. Faced with the need to connect with a younger audience, NatGeo turned to us to refresh its brand essence and engage the next generation of loyal fans.

Mockups have been edited to preserve confidentiality.

OUR Impact

A lifestyle branding strategy that spans generations.

Our strategists used the insights to create a blueprint to modernize National Geographic’s brand strategy, ensuring the organization was aligned on major decisions moving forward. From Alpha to Boomer (and everyone in between), National Geographic continues to “illuminate the wonder of our world” by appealing to all ages with a cross-platform roadmap for cohesive lifestyle branding.


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