About the artwork
Inspired by our roots in design and art,Portalsis an interactive work of art from the Hypothesis design team. The blue dot in the Hypothesis logo represents a portal into the lives of humans. The function of insights is to glimpse into these portals and discover the moments that make a difference in people’s lives: a graduation, a first date, a baby’s first steps. Conversely, the dot functions as a portal into Hypothesis: what we do, what we stand for, and what makes us different. In a literal sense, the animations pay homage to the data visualization techniques we rely upon. But beyond that, the work reflects our love of creativity, individuality, personality, and whimsicality.
The world’s cutest reminder that we do qualitative research.
It’s not just a tagline. It’s what we do on a daily basis in big ways and small.
What do two things have in common? What do people have in common? What do groups have in common? It takes effort to see what we have in common rather than what makes us different.
SETTING THE Bar
A tribute to the world’s most beloved data viz tool, the bar chart.
Data is everywhere, bursting to life, but only if you’re paying attention.
One of our fun new logomarks with our new color palette! Are you getting hyped?
我们认为设计应该舒缓。这些日落and sunrise gradients are inspired by our west-coast roots.
Is data alive? No. But are the visuals that represent them alive? Also no. But sometimes it kind of looks like it.
IN THE MIX
What’s special about us is how we seamlessly blend our core capabilities: insights, strategy, and design.
Patterns IN PATTERNS
Patterns in data, patterns in people, patterns in patterns. Patterns are at the root of insight.
We’re not advocating drinking, but we do like to party.
A bonus gif of our officially unofficial mascot, Squid the Dog.